Data Clean · Analytical foundation

Before any analysis can exist, the foundation has to be real.

explōrātiō takes your files as they are today — platform exports, spreadsheets that grew at the edges, systems that do not talk to each other. You get back a single base with written rules and a dictionary, ready for your team to use on Monday — without spending all of Friday on “cleaning the table for the meeting.”

Data Clean

Input → processing → output

What goes in, what runs in the middle, what you take away — and the project timeline below.

Input What you send
  • Mixed basesCSV, XLSX, JSON, exports
  • Multiple sourcesCampaigns, systems, spreadsheets
  • Loose fieldsDuplicates, incoherent values
  • No single standardMisaligned structures
Processing Six steps in the package
DiagnosisSources and rules
StructuringColumns with criteria
CleaningNoise out
ValidationPre-acceptance checks
TransformationHarmonize and convert
ExportAgreed output format
Output What you receive
  • Single fileIn the agreed format
  • Standardized modelAligned fields
  • DictionaryDocumented rules
  • Ready to useBI, analysis, or ingestion
Project timeline

From contract to close-out

Pre-contract
Product execution
Post-delivery
  1. BriefingScope and goal
  2. ScopeDocument and sign-off
  3. ExecutionData processing
  4. DeliveryFiles + documentation
  5. Adjustments15 to 30 days
  6. Close-outSigned acceptance
Fixed scope and price — one-time delivery. Add-ons with explicit rules.
001 What goes in, what comes out

What goes in, what comes out.

You send files in whatever format you have today. We agree in writing what needs to happen — dedupe rows, standardize campaign names, merge two sources, calculate margin, and so on — and return a ready base with documented rules, so your team’s next step does not depend on guessing what was done.

Raw data
Clean data
Wiki
002 Who it's for

For anyone tired of spending Friday fixing spreadsheets for Monday’s meeting.

From marketing to data, everyone loses hours stitching files together, renaming columns, merging platform exports. Here that work becomes a one-time delivery — with written rules and a base ready for the next use, without becoming the fourth parallel spreadsheet nobody knows is official.

Media and marketing teams

Who unifies platform exports

Each platform, each client, each publisher delivers reports in a different format. Here everything becomes a single model, with taxonomy and field names documented — ready to feed the dashboard, MMM, or client report without the intermediate step of “let me just standardize first.”

Analytics teams

Who needs clean input for the model

Models, dashboards, and pipelines need clean input. You get a field dictionary, written transformation rules, and an agreed output format — so your team stops carrying business rules only in the head of the analyst on vacation.

Data science teams

Who needs a documented base for the next model

Value recalculation, harmonization across sources, and adjustments that support the next model — with process documentation so the next round does not start from zero. Delivered the way your team integrates: CSV, SQL, Parquet, whatever is in scope.

003 What lands on your desk

Four things that always arrive, in any package.

Whether the package is Light or Enterprise, delivery has four fixed elements. What changes between packages is size — number of sources, rows, and rules — not the shape of the delivery.

Single base, in the format your team uses

Final consolidated file in formats agreed in scope — CSV, XLSX, SQL, Parquet, or other. Ready to open in Excel, import into BI, or ingest into the pipeline, without the intermediate step of “I need to convert first.”

Field dictionary

Each column in the base has: technical name, business-language description, data type, fill rule, and examples. No more “what does this field mean again?” three months after delivery.

Documented transformation rules

Everything done to the base — what was removed, merged, recalculated, renamed — is listed and explained. Auditable by whoever arrived later, repeatable by your team if the next load comes in the same format.

Single adjustment window

After delivery, 15 to 30 days (depends on package) for one consolidated round of adjustments. Anything after that, or in a second round, is treated as new scope — no gray zones, no “just one more thing” becoming habit.

004 Our approach

You are not buying hours of data work. You are buying delivery.

Billing by hours worked hides what was done and opens the door to endless project growth. Here the model is different: scope fixed in writing, price fixed before starting, delivery defined before execution. You know exactly what you will receive, how long it will take, and how much it costs — before the first line of code runs.

  • Scope fixed in the briefing document, before execution
  • Fixed price per package, no surprise overtime at the end
  • Delivery defined in agreed files, model, and documentation
  • Single adjustment window after delivery, in one consolidated round
005 Five situations Data Clean already solves

Five situations Data Clean already solves.

Each scenario describes a concrete situation — media team with five platforms, dashboard that breaks on every load, SMB trying to close the month — what was happening before and how the package arrives to solve it. Illustrative scenarios, based on typical market cases.

Illustrative scenarios · based on typical market cases

006 Fixed packages

Four sizes. What counts is the volume of your base.

Four packages as one-time delivery. What changes between them is size — how many sources, rows, and transformation rules. In the initial conversation we look at a sample of your base and indicate which package it fits; if it sits in between, we choose the smaller one and treat the excess as an add-on.

Light

R$ 3.947

  • Sources1 source
  • Rowsup to 10K rows
  • Fieldsup to 20 fields
  • Rulesup to 10 rules
  • Transformationsup to 10 transformations
  • Output formats1 format
  • Documentationcomplete
Pro

R$ 5.947

  • Sourcesup to 3 sources
  • Rowsup to 100K rows
  • Fieldsup to 50 fields
  • Rulesup to 20 rules
  • Transformationsup to 10 transformations
  • Output formats2 formats
  • Documentationcomplete
Business

R$ 13.947

  • Sourcesup to 7 sources
  • Rowsup to 1M rows
  • Fieldsup to 100 fields
  • Rulesup to 50 rules
  • Transformationsup to 20 transformations
  • Output formats2 formats
  • Documentationcomplete
Enterprise

R$ 19.947

  • Sourcesup to 15 sources
  • Rowsup to 5M rows
  • Fieldsup to 140 fields
  • Rulesup to 70 rules
  • Transformationsup to 50 transformations
  • Output formats2 formats
  • Documentationcomplete

For agencies that want to deliver Data Clean under their own brand, and for data teams that want the package in the technical standard they integrate, specific formats by conversation. WhatsApp · reply within 1 business day.

007 When scope grows

When scope grows mid-project.

Data work is about scope, and scope sometimes changes — a new source appears, an extra field enters, a calculation rule needs adjusting. Instead of hiding the rule, we put the table in plain sight: what triggers an add-on, what becomes new scope, and what each case costs on top of the contracted package.

Targeted add-on

+35%

Change up to 25% of signed scope

On the initial signed package value. Ex.: Light package (R$ 3.947) → increase of R$ 1.381.

Broad add-on

+50%

Change above 25% of scope

Change above 25% of signed scope. Ex.: Light package (R$ 3.947) → increase of R$ 1.974.

Criterion A

25%

Limit by transformation rules

Ex.: Light package — 10 transformation rules in scope. Request changes 2 rules (20% of scope) → targeted add-on (+35%). From the 3rd rule changed (≥30%) → broad add-on (+50%).

Criterion B

25%

Limit by fields impacted

Ex.: Light package — 20 fields in scope. Request impacts 4 fields (20%) → targeted add-on (+35%). With 5 fields (25%), still targeted; from the 6th field impacted (≥30%) → broad add-on (+50%).

Adjustment window

15–30d

One round after formal delivery

Requests consolidated within the deadline. Written sign-off (email counts). After that = new scope.

Becomes new package

New

Outside add-on — quoted separately

Different base, period, or dictionary; calculated field outside what was agreed; format not foreseen; request after the window.

Criteria A and B measure the % of scope changed · higher index prevails · targeted add-on +35% or broad +50% on the package · all within signed scope

Reference clause in scope: the client has 15 to 30 calendar days after delivery to request adjustments, in a single consolidated round. Requests after that deadline, or in additional rounds, will be treated as new scope and quoted separately.

008 / Next step Initial conversation · no commitment

Thirty minutes to see if it makes sense. Nothing to buy.

The initial conversation is to look at a sample of your base and say frankly: there is Data Clean here that solves it, which package it fits, or your team can still handle it alone. If yes, we close scope, timeline, and format on the spot. If not, you leave with the diagnosis anyway.

WhatsApp · reply within 1 business day · no forced pitch Talk on WhatsApp Other ways to reach us
009 What you receive

At the end of the project, this is for you.

Fixed package, within signed scope. Usable the day after delivery, auditable by whoever arrived later, with written sign-off. No “almost ready,” no endless revision round, no delivering half.

Data Ready to use
  • FilesProcessed base in contract formats — CSV, XLSX, SQL, or as agreed
  • ModelSingle field structure for BI, performance, or ingestion
Documentation No oral memory
  • DictionaryEach field and fill rule documented
  • ProcessREADME, flow, and transformations described for the team
Audit Versioned trail
AssumptionsRecorded in writing
VersioningTraceable package
TransformationsExplicit steps and rules
ValidationPre-acceptance checks
Close-out Cycle closed
  • AdjustmentsOne consolidated round in 15–30 days after formal delivery
  • Sign-offWritten confirmation; new request becomes new scope