explōrātiō maps, week by week, when interest in your products, brand, and category rises and falls — across Brazil or by region. You receive a calendar ready to align media, content, and operations with the months when your audience is searching — and stop arriving late to your own seasonality.
You define the terms, brands, and categories¹ you want to track — down to region, if that makes sense. We collect search interest history for the agreed scope and return the shape of the year, with a clear indication of where the reading is solid and where volume is still too low for a conclusion.
¹ Google Trends may show terms that reveal no seasonality — when searches stay flat across the entire year. These terms will be identified in the study and excluded from final analyses.
The study arrives ready to use — you receive the shape of the year on one page, with high and low months per term, and a direct comparison between brand, competitors, and category. For the team that decides when to turn campaigns on, the one building content, and the one that needs to defend investment before the peak.
When the question is whether your brand is growing or losing ground in search relative to competitors — and in which regions. We deliver a single, comparable reading, without screenshots from the public site, ready for the planning committee.
The current media plan reacts after search has already risen. Here you see the shape of the year — peak, trough, and months of movement — to anticipate investment, not chase it.
When the editorial calendar needs to stop guessing topics and start catching the moment when the audience wants to read about them. Category, product, and narrative terms in the same study — with honesty about what has volume and what doesn't yet.
Understand when terms and product names peak in search across the year — the starting point for campaigns with better timing.
Five pieces in the report. Each one exists to answer a concrete question that will come up in meetings with media, brand, or leadership — not to fill slides.
The behavior of each term, brand, or category over time — on a single scale that lets you compare up to five terms side by side in the same chart. Replaces a collection of screenshots from the public site with a defensible reading.
Three years overlaid, month by month, with peak, trough, and typical variation. On one page you see when search usually rises and when it usually falls — a direct base for media, content, and operations calendars.
Where search concentrates by country and, when volume allows, by state. Shows which regions drive interest and where we still can't call it with confidence — so regional campaigns aren't built on averages that hide difference.
Terms Google associates with your keywords in the same scope. Direct input for content, SEO, and campaign extension — without guessing which variations the audience is using.
The full series comes in CSV with aligned dates and one column per term. Your media, BI, or content team can cross-reference with plans, dashboards, or spreadsheets — without manual captures from the public site and without relying on meeting memory.
Six steps, from receiving terms to the readout session. Everything agreed upfront — terms, region, window. Nothing adjusted afterward to “find” the result.
From briefing to presentable report
Google Trends may show terms that reveal no seasonality — when searches stay flat across the entire year. These terms will be identified in the study and excluded from final analyses.
Term briefing, peak anticipation, competitor comparison, editorial reading, and regional calendar. Each scenario describes a concrete decision — and how the report arrives to address it. Illustrative scenarios, based on typical market cases.
Illustrative scenarios · based on typical market cases
Three study sizes, one-time delivery. Price varies by how many terms and regions enter collection. Before closing, we check your category volume in the initial conversation — if there's no base, we say so.
R$ 3.957
R$ 10.947
R$ 16.947
Terms and regions count toward the package limit — anything beyond becomes an add-on or a new study. For agencies that want to deliver the study under their own brand, and for data teams that want only the technical scope to integrate, we have specific formats — just ask. Very heavy collection (many states × many terms) may extend the timeline, not necessarily the package.
A study is about scope, and sometimes scope changes — a new term enters, the need to look at an extra region appears. Instead of hiding the rule, we keep the table in plain sight: what triggers an add-on, what becomes a new study, and what each case costs on top of the contracted package.
+35%
Change up to 25% of signed scopeEx.: Focal scope (R$ 3.957) → R$ 1.385.
+50%
Change above 25% of scopeEx.: Focal scope (R$ 3.957) → R$ 1.979.
25%
Limit by added termsEx.: Focal scope — 3 terms. +1 term (25%) → targeted. 2nd extra (≥50%) → broad.
25%
Limit by added states or countriesEx.: Full study — top 5 states. +1 state (25%) targeted; 2nd extra (50%) → broad. Applies to extra country in multi-region.
30d
One round after formal deliveryOne round after formal delivery (Full study and Multi-region calendar). Focal scope: initial briefing only.
New
Outside add-on — separate quoteNew time window, daily granularity not in scope, comparison across many countries, or joint study with basket/elasticity — separate quote.
Criteria A and B measure % of scope changed · higher index prevails · targeted add-on +35% or broad +50% on package · all in signed scope
Focal scope: up to 3 terms and 1 country, no state drill-down. Full study: up to 5 terms, 1 country and top 5 states (or regional equivalent), with related queries. Multi-region calendar: up to 8 terms and up to 3 countries or broad drill-down. Details in the glossary; if you exceed the signed package, we agree on an add-on or a new study.
No. It is a delivered study with a fixed timeline. You receive static PDF and CSV. There is no Streamlit dashboard, workspace, or client login to operate.
Google Trends doesn't show how many searches occurred — it shows interest relative to the peak of the term in the chosen period. So 100 doesn't mean “everyone searched”; it means “it was the moment of highest interest in the window.” The report explains this before any budget decision. Full definition in glossary term 03 below.
Country and, in Brazil, states with minimum volume. Very low search regions may return empty — the report documents the caveat, it doesn't invent a series.
The CSV delivered is built for this: aligned dates, one column per term. If you need daily granularity from your media plan in the same package, we align in the briefing — it may become an add-on or a joint study.
We use pytrends with retry, intervals between calls, and, in the multi-region package, proxy when agreed in scope. Error 429 and empty scopes go in the report — we don't promise a series the API didn't return.
The technical terms that appear in the report, CSV, and readout session. It's here because people who work with data (media, BI, SEO) will want to open and audit — those who only receive the calendar don't need to read it.
Public index of relative interest in a keyword over time and by region — not absolute search volume or ad panel data. The study organizes this reading for planning; it doesn't replace MMM or sell-out.
Python library that queries the unofficial Google Trends endpoint. We use it with scope parameters (region, window, hl, timezone), retry on 429, and delays between terms — all declared in the CSV record and PDF.
Google normalization: 100 is the peak interest of the term in the chosen period and region; other points are relative to that peak. Comparing terms with very different volumes requires care — the report explains before any budget decision.
Default study period, ending about 7 days before the collection date (typical Trends lag). Covers repeated annual seasonality and medium-term trend — another window only with signed scope.
Overlay of the last three years by calendar month, with mean, median, peak, trough, and seasonal variation. Answers “which month does search usually rise?” — input for media and editorial calendars.
Curve fitted over the monthly median when scope calls for direction reading — not a point forecast. We document the method; if the series is short or unstable, the caveat goes in the report.
ISO country code (e.g. BR) and, when volume allows, drill-down into states with highest index. Low-search regions may return empty — the PDF states it explicitly, it doesn't fill with estimates.
Terms Google associates with the keyword in scope — input for SEO, content, and campaign extension. Included in Full study and Multi-region calendar packages, as agreed in briefing.
Keywords collected in the same window and region for relative reading on the Trends scale — brand, competitor, generic category. The per-package limit (3, 5, or 8 terms) avoids excess calls and scale distortion.
Export with aligned dates and one column per term, plus region and window metadata. Lets you cross-reference with media plan or BI without relying on manual captures from the public site.
Unofficial API rate-limit response. We mitigate with backoff, delays between terms, and proxy in heavy scope — if it persists, we reduce terms or regions in the report and document what was collected.
Term with index volume too low, region with no return, or comparison between terms with incompatible scales. In these cases the report states the caveat explicitly — we don't sell an invented peak.
Trend study delivered within signed scope. Ready for the media team to adjust the calendar, for brand to defend narrative, and for the content team to plan the quarter — no “almost ready,” no endless revision round, no half delivery.
The initial conversation is to look at your terms, validate category volume, and say frankly: there's a trend study here that addresses it, or it's not the moment yet. If yes, we define scope, region, and window on the spot. If not, you leave with the diagnosis anyway.